Blog #8 - lens of diffusion theory

Looking at smartphones through the lens of diffusion theory shows the insights of how this technology spread throughout society. Smartphones were originally adopted by those who valued internet access, communication tools, and computing power in a small portable device. These early adopters were tech enthusiasts and professional who could justify buying the device for a high cost because of the amazing benefits it had. 

Smartphones had relative advantages where they offered clear benefits and compatibility. They could test friends devices before committing and the benefits are visible to potential adopters. The majority of people joined later when smartphones were more affordable and improved to make them more valuable. 

Late adopters and laggards typically were older individuals who didn't understand technology, people who couldn't afford it, and individuals who don't like technology. Many others avoided social media platforms like Facebook, Twitter, and Instagram could have privacy concerns, productivity concerns. People that didn't want social media also could prefer deeper in person connections rather than online impersonal conversations.  

Non-adopters of social media could have many other reasons for not joining in the bandwagon too. Social media can take away someone's right of privacy, authenticity and personal connections. They also might be informed about the negative effects and addiction rates, and don't want to be involved.

I believe that the positives outweigh the negatives because of such a high use of smartphones and social media in society today. Also they can be so useful to connect with people all around the world at any time. You could text or even video call where you're face to face, so you can still develop meaningful connections.  

The smartphone cost-benefit analysis varies between individuals depending on many factors. Some potential benefits include constant connections and communication, access to information, productivity, and unlimited entertainment options. These benefits make purchasing a smartphone a great options for consumers. However, some potential costs include distractions, privacy concerns, screen addictions, and reducing face-to-face interactions. People can also experience sleep disruptions which with the cost of these devices and services can turn away people from the product.